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How do I get sponsors for my company’s hunting and fishing show?

Posted by admin on February 18, 2012

I just got a job with a hunting and fishing show. My task is to get company’s and businesses to buy commercials with us to promote their products or services. I need to know how to approach a company with the intention of closing a deal with them. We only charge 600 a month, the show is great, its got a huge local state audience plus its on every day on the sportsman channel! They dont have very many advertisers and i think i can get them some big name businesses to sign up but i need to know how to approach them and how to sell them our show!

Chosen Answer:

What business are most interested about when choosing the right advertising media is Cost per thousand and return on investment.

Questions they will want answered are:

1.What time is the program and days of the week?
2.What station/s will be showing the program?
3.Reach? (Ratings?) – how many people will watch the program.
4.Cost per thousand – how much will it cost for their advertisement to reach one thousand people.
5.Sponsors already involved?
6.Credentials?
7.And of course, offer them a great discount package, such as 6000usd for 12 30second ads (your base rate being 600usd).
8.Offer product placements.
by: ~~}<(((*>~~
on: 1st February 06

Posted in Fishing Holidays UK. Tags: advertisers, approach, audience, businesses, channel, charge, closing, commercials, company, dont, fishing, get sponsors hunting show, how to get sponsorship for a hunting show, huge, hunting, intention, local, month, need, plus, promote, services, show, sponsors, sportsman, state, task

3 Comments

justme

Jan 1, 2006

If I have a business and I am trying to choose a way to get my name out there, I am going to look at what is going to give me the best bang for the buck. I think you need to get all your data down first as to viewers of your show. Try to match the product with the viewers. Also what kind of charities does your company contribute to or what type of community service does your company do. Are there companies that have common interests who would advertise there names but promote helping those charities?

Reply to this comment

PC-YOU-NO

Jan 2, 2006

Write a letter to every company that you would want to sponsor your event. Think about what you need. Whether it be guns, fishing equipment or land. Then send this letter to the companies, be sure to state that you are sending it also to their competitors. Tell them why this will help their business, and the consequences if they dont act on it now. Make your show be desirable to them, make them want it more than anything.

Reply to this comment

psilva_uk

Jan 5, 2006

What business are most interested about when choosing the right advertising media is Cost per thousand and return on investment.

Questions they will want answered are:

Reply to this comment

Fishing Holidays UK

How do I get sponsors for my company’s hunting and fishing show?

Posted by admin on February 18, 2012

Chosen Answer:

3 Comments

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