What business are most interested about when choosing the right advertising media is Cost per thousand and return on investment.
Questions they will want answered are:
1.What time is the program and days of the week?
2.What station/s will be showing the program?
3.Reach? (Ratings?) – how many people will watch the program.
4.Cost per thousand – how much will it cost for their advertisement to reach one thousand people.
5.Sponsors already involved?
7.And of course, offer them a great discount package, such as 6000usd for 12 30second ads (your base rate being 600usd).
8.Offer product placements.
on: 1st February 06